Case Study - Goodieson Brewery



Mary Goodieson had been working in administration and hospitality, when she and her husband decided to join their careers and start their own brewery in McLaren Vale.

It was 2010, and Jeff had spent more than 12 years working as a brewer for Lion Nathan. The Goodiesons were ready to start their own project, and their business has since grown to now see them exporting for the first time.

After a couple of years at their cellar door and with their beers being sold into restaurants, bars and bottle shops, Mary decided it was time to seriously consider the export inquiries she had been receiving as their products gained international attention.

With her children growing up and becoming less reliant than they were when she and Jeff started the business, Mary stopped putting off responses to export inquiries.

“We’d bounce information but usually let them fall dead because we had no idea what to do and what we wanted to start with,” Mary says.

“We turned the corner this year and wanted to grow the business. The Export Ready Program came as another order came in and we thought we should do it.”

Mary says the course gave her confidence because it made them focus on every part of the business, from planning to production, marketing and export readiness.

“It was like a refresher to open my eyes and do things in a different way,” she says.

After spending the year working on their products, services, operations and planning, Mary has just signed her first export contract and will be sending a pallet of beer to Hong Kong at the end of October. That could lead to further sales, and further market opportunities.

“I feel completely supported by both Business SA and Austrade, I couldn’t believe that there was so much help out there.”

Click here to find out more about our Export Ready Program.

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