FTA Training - Understand and Utilise FTAs

About the Event


How do you hand over a business card in China or Hong Kong? Do you bow first, shake hands, nod, hold it with two hands, or just pass it over?


China consultant Richard Beere can tell you how to decipher the cultural nuances, when he hosts Business SA’s Understanding China and Free Trade Agreements Training session on Tuesday 24 October.  

Richard is the principal of Fastrak Asian Solutions, and has spent the past 30 years working and living in Asia in senior management positions. He was part of the team which succeeded in making Australia the first western country to gain Approved Destination Status, opening up holiday travel from China.

He will discuss cultural nuances, including how western and eastern thinking differs, and what this means for communication, meetings, sales calls and face-to-face interactions.

Exporting to Asia, and particularly China, can be complicated when you don’t understand the language or have close industry contacts who can help you navigate the environment.

Australia’s Free Trade Agreements with China, Japan and Korea are worth over $250 billion, yet fewer than 20 per cent of local and regional businesses make use of them.

With a statewide push to export our products and services to countries throughout South East Asia, Business SA’s training session is aimed at businesses in Adelaide and surrounding regions, including the Adelaide Hills, Barossa Valley, McLaren Vale and Fleurieu Peninsula.

The event will be held at the Royal Flying Doctor Service headquarters, overlooking the Adelaide Airport runways, followed by a hangar tour and networking drinks and nibbles on the spectacular deck.

The training session will be hosted by consultants with decades of experience in export industries and regional trade, and can answer any questions you may have about selling your products or services to a new market.

Along with Richard, fellow consultant and session host Shirley Ng is an expert on FTAs and how to get the best out of them, as well as understanding international trade and how overseas markets work.

The training session will include free access to Business SA’s export diagnostic tool, which will tell you how ready and prepared your business is for the export market, resulting in the production of a detailed analytical report.

The main reason businesses fail to take the opportunities offered by an FTA is because trade agreements can be difficult to understand and there is a lack of awareness of their benefits. Business SA is hoping to help all South Australian businesses demystify FTAs and facilitate trade.

The sessions are being heavily subsidised by Austrade, with fees for participants set at $104.50 incl. GST. Places are limited to 30, but if interest is overwhelming we will consider another prime venue.

This activity received funding from the Australian Government as part of the Free Trade Agreement Training Provider Grant Program.  Full cost of the training course is $209 including GST. 50 % of the cost has been subsidised by the Australian Government through the Free Trade Agreement Training Provider Grant Program.

For more information, please call 8300 0000 or email trade@business-sa.com

Please see all of our upcoming training dates in the calendar below.


  • The benefits of the Australia FTAs with Asian countries
  • Understanding rules of origin, documentation requirements and consignment rules
  • How to culturally prepare for doing business in China
  • What impact does this have on B2B communications
  • Introduction to E-commerce in China and how to sell you product through this channel
  • How to best utilise online marketing platforms in China

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Event Details

Member: $104.50
Standard: $104.50
5 hours