Inbound Marketing

Business SA in partnership with the Department of Industry, Innovation and Science Entrepreneurs' Programme are hosting a free event on Inbound Marketing - the strategic engagement of all online marketing to create an effective digital marketing system. This forum will detail how the skillful use of inbound marketing enables a company to assist their current sales resources to find and follow up customers whilst also achieving sales directly from the inbound marketing process. Importantly every aspect of the inbound process is measurable, so you can review and assess the effectiveness of each stage and adjust accordingly. This seminar will help inform businesses of the potential of the broad range of digital inbound options and is intended for companies actively marketing products online and through email and social media. 

What you'll learn

The key topics for the day include: 
  • Developing personas
  • Customer trigger points
  • Content marketing
  • Lead nurturing
  • Closing the sale
  • Results and management
  • Making inbound more effective
  • Useful tools and sites
  • Case studies

Event Details

Date: Thursday 4 April
Time: 9:15am - 4:30pm
Location: Business SA, Lvl 1, 136 Greenhill Road Unley 5061

For more information on this workshop, please contact Michael Williams on 0409 909 557.

Download the flyer here

Click here to register for event


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