Lisa Ireland

Project Procurement and Engineering Solutions Pty Ltd
Mentor since 2017

Lisa has been working and lecturing in marketing and sales for over 25 years. She’s worked in Australia and internationally, including South East Asia, and the Middle East in the healthcare (pharmaceuticals and medical capital equipment), education, mining and community service sectors. She has a strong focus on complex sales cycles typical of business-to-business (B2B) marketing and excellent strategic planning skills and expertise. In addition to her own hands-on experience, she has taught across all levels of university and vocational sectors in Australia and abroad.

Areas Of Expertise
  • Marketing strategy
  • Market research
  • International business development
  • Customer relationship management and B2B marketing
Qualifications & Achievements
  • Bachelor of Commerce (International Marketing)
  • Master of Commerce (International Marketing)
  • Doctor of Philosophy – Commercialisation, entrepreneurship & internationalisation