South Australian Business News

Coopers’ Keg Sales Rise as Patrons Return to the Pub

Anthony Caldwell
Thursday, November 2nd 2023

Keg sales for Coopers Brewery have risen as Australians return to pubs and licensed venues across the country.

Higher malted barley sales and the recovery of tap beer underpinned a solid financial year result for Australia’s largest independent family-owned brewery, in otherwise challenging trading conditions for the industry.

While Coopers’ keg volumes rebounded from the pandemic lows, rising 26% over the 12 months to June 30, packaged beer sales were down 5% reflecting the tough retail market. Keg sales remained down 14% on pre-COVID levels of the 2019 financial year.

Coopers recorded total beer sales, excluding non-alcoholic beers, of 77.6 million litres for the 2023 financial year. This represented a slight 2.3% fall on the 2022 financial year volume of 79.4 million litres.

Coopers Managing Director, Dr Tim Cooper, said it was a steadfast result in a challenging economic environment.

The national beer market remains subdued, impacting sales volumes across the country,” Dr Cooper said.

However, Coopers outperformed the national market in the latter half of the financial year, holding steady while overall industry volumes started to fall from April.

A highlight has been the return of patronage to hospitality venues following the industry lows experienced during the pandemic shutdowns. It has been great to see people back in pubs. Our keg sales reflected this trend and were approaching pre-COVID levels at the end of the financial year. However, they are now slightly under pressure due to the cost-of-living crisis.”

Within Coopers’ packaged beer, the popularity of cans continues to rise. Cans now represent 37% of packaged beer sales.

Coopers’ malted barley sales tonnage rose 12.6% with exports to food and beverage manufacturers in Asia up by 26%. Homebrew sales were depressed despite cost-of-living pressures which would traditionally fuel higher demand for DIY brewing.

Profit-before-tax for the 2023 financial year was $28.5 million, compared with $27.3 million the previous year. Revenue increased by 5.9% to $287 million, aided by the introduction of a new contract packaging arrangement.

There is no doubt the beer market in Australia faces challenges brought on by increasing cost-of-living pressures, market concentration and excessive taxation on beer,” Dr Cooper said.

Amongst this backdrop, we at Coopers maintain our focus on brewing excellence and providing real value-for-money across all our products. Our consumer research continues to highlight the move towards authentic brands that can be trusted, are high-quality and affordable.

We are entering the important summer period with optimism and a positive outlook. During the year, we completed our first major update to our core packaging in 20 years, and we are pleased to be offering an enhanced product portfolio to the market.”

The 2023 financial year results do not capture the recent sales of Coopers’ latest release, Australian Lager. The new beer has performed strongly since it hit the market in August and is the brewery’s new flagship lager offering in Australia’s largest beer style category.

Coopers’ new brand home development, incorporating a world-class visitor centre, microbrewery and whisky distillery, is taking shape on the Regency Park site, ahead of an expected opening next year.

The microbrewery and whisky distillery plant and equipment have been constructed in England and Scotland and are expected to arrive at Coopers in coming weeks ready for installation.

This is a significant and very exciting undertaking for Coopers. We’re pleased with the progress to-date and look forward to welcoming visitors from across Australia and overseas once it’s completed,” Dr Cooper said.

Meanwhile, the Coopers charitable foundation distributed $645,000 to 19 charitable projects during the year. In total, more than $7 million has been donated by the Coopers Foundation since its formation in 2006.


Anthony Caldwell

Manager, Marketing, Media, Communications
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