A new campaign launched by the South Australian Government over the weekend will encourage shoppers to buy local rather than interstate or overseas products, in a bid to keep hundreds of millions of dollars in the local economy.
The ‘Buy SA. For SA’ campaign aims to switch at least $1 in every $20 of consumer spending by providing clear branding on South Australian products, making it easier for shoppers to identify when making purchases.
South Australians spend around $10 billion in supermarkets and grocery stores each year, according to ABS data. Switching as little as 5% of that figure towards local products would provide hundreds of millions of dollars in support for local South Australian producers.
South Australia’s food and beverage sector accounts for approximately 30% of jobs in the manufacturing industry, with exports of finished SA foods totalling $1.86 billion in 2020 – 21 – about 12% of the State’s total export value.
Buy ‘SA. For SA.’ will be Brand SA’s first multi-platform independently run campaign since its re-establishment, with ads to appearing across TV, radio, print, digital, cinema and outdoor displays, raising awareness of South Australia’s owned and grown produce.
The initiative is expected to be supported by major supermarkets and retailers across 250 stores, including almost 100 Foodland outlets, all seven Tony & Mark’s outlets, 48 Drakes outlets as well as ALDI and Coles.
The South Australian Business Chamber applauds this initiative, highlighting the importance of supporting local businesses, particularly when so many are doing it tough in the midst of high inflation.
“We encourage all South Australians to get behind this campaign and look the for SA brand when doing their shopping.
“Our state is known for its high-quality produce. Not only will people be consuming better food and drinks than what’s imported, but they are also supporting local jobs and local businesses, which our economy really needs.”
You can find out more about the Buy SA. For SA campaign here.