Sales Strategy for Small Business - Training Course

2‑day course for small business owners

Public courses available, or it can be can be delivered at your workplace or at one of our training facilities.

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An interactive workshop for those that want to take the sales in their business to another level by driving intentional growth with strategy.

Course outline

This strategy workshop will guide you through the key areas of sales strategy for growth. 

This workshop helps you create a strategic focus in sales to enhance revenue within the business by taking advantage of the opportunities that present themselves and overcoming the challenges. 

Sales strategy for small business is perfect for those businesses that are wanting to enhance their sales and grow opportunities with business-to-business sales. It will help you unlock the potential in your business by investing time and deep thinking on sales strategies and tactics. 

This workshop is delivered over two sessions. The first is an interactive session that builds a foundation of knowledge on the key areas of sales processes in business that is covered over one full day. You will then take away the learning and develop the sales strategy and create the sales plan for the business. After four weeks you will attend another interactive half-day session that allows you to develop the plan further through peer review and group discussion to ensure greater impact for your business. 

Completion of both sessions will see you come away with a roadmap to success that identifies the areas that need most attention in your business to enhance your sales. 

Topics covered

    • Understanding that everyone is in sales in your business
    • Creating sales objectives (attract, retain & growing the client base) 
    • Creating sales strategies that work 
    • Tactics to accelerate sales 
    • Understanding B2B sales (business-to-business)
    • Defining the target audience
    • Getting to the decision makers
    • Finding opportunities & overcoming the challenges 

    Who is this course for?

    Business owners, general managers or sales managers


        1.5 days

        Course costs

        Upcoming courses

        This training is delivered as a public course (see dates/​venues below), but it can also be delivered on request, either at your workplace or at our training facilities. Please submit a training enquiry for further information.

        Training course
        Sales Strategy for Small Business
        12 October 2023, 9am - 4.30pm & 9 November 2023, 9am - 12.30pm
        Our Training lead

        Cindy Jackway

        Training Manager

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        Contact us about training

        Please submit the enquiry form below and a member of our team will get in touch with you.