Sales Fundamentals - Training Course

1‑day course for anyone who works in sales

Public courses available, or it can be can be delivered at your workplace or at one of our training facilities.

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Course outline

Using the customer engagement sales model as a basis, this course helps sales staff achieve growth through understanding the four core steps of engaging, identifying, solving and agreeing to close’ the sale.

Sales professionals bring a range of skills to their customer interactions. The greatest opportunity for businesses that rely on their sales people to perform in every sales interaction, is the implementation and execution of a simple sales process to help them stay on track, no matter their experience.

Implementing a consistent sales process that engages customers from the outset, uncovers customer needs, outlines solutions, and helps your sales team close their sales calls, is a key to success, no matter your business size or the experience of your sales team. 

Successful completion of this one-day program will deliver a set of sales tools and skills, and provide a simple system to create action plans that can be adopted in your business.

Topics covered

  • Follow a consistent sales process that all team members consistently utilise.
  • Implement a process that sales leaders can use as a basis for coaching.
  • Identify at which point in a sales process a sales person is, as a way to self-navigate their conversations.
  • Open a sales call in a way that engages a customer.
  • Develop insightful open and closed questions that illicit the required information.
  • Actively listen for sales cues, language that identifies customer needs and why those needs are important to the customer.
  • Agree on next steps as a way to close the sales call each time.

Who is this course for?

This course is for anyone who works in sales.


        1 day

        Course costs

        Upcoming courses

        This training is delivered as a public course (see dates/​venues below), but it can also be delivered on request, either at your workplace or at our training facilities. Please submit a training enquiry for further information.

        Training course
        Sales Fundamentals
        27 June 2024, 8.45am- 4.30pm
        Training course
        Sales Fundamentals
        26 August 2024, 8.45am- 4.30pm
        Training course
        Sales Fundamentals
        5 December 2024, 8.45am- 4.30pm
        Training course
        Sales Fundamentals
        11 March 2025, 8.45am- 4.30pm
        Training course
        Sales Fundamentals
        18 June 2025, 8.45am- 4.30pm

        Sales Fundamentals

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        Our Training lead

        Cindy Jackway

        Training Manager

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