Business SA launches brand refresh

Business SA, has unveiled a new ‘refreshed’ brand architecture for the organisation.

Business SA Chief Executive Officer, Peter Vaughan, said that just like any organisation, Business SA continued to review every aspect of its business.

“Business SA has recently undergone a thorough review of its brand identity,” Mr Vaughan said.

“This has involved a review of our brand assets, including our logo, positioning statement, typography and brand architecture.

“The Business SA logo has a strong recall among South Australian business and the wider community, and remains relevant to our aims and purposes.

“We have refreshed the brand to include a tighter logo, accompanied by a more contemporary and authoritative typeface. The recognisable hive remains as do the familiar colours of black and orange.

“The positioning statement of “the hive of industry” has been replaced with “your business is ours” describing why we exist and our primary motivation.

“The new line also encapsulates the relationship we have with the business community and the responsibility we have to assist businesses across the State.

“This brand refresh also extends to the presentation of material and collateral distributed across the organisation.

CEO Peter Vaughan with staff and the newly branded cars “In line with the new brand identity, Business SA will launch a brand new website mid year, giving members greater and more transparent access to our highly sought after products and services.”

Business SA Chief Executive Officer Peter Vaughan is pictured above with representatives from businesses involved in the brand refresh: Matt Remphrey from Parallax Design (graphic design and brand development), Nick Breslauer from Visualcom (digital printing and signage services) and Dale Thomson from Finsbury Green (environmental, printing and solutions group).

Adelaide Office

Level 1
136 Greenhill Road Unley
South Australia 5061

P 08 8300 0000
F 08 8300 0001



Member of