Dion Crowe

Dion Crowe is NAB Retail State General Manager SA & NT.

Tell us about your career and how it led to NAB.

My career in financial services has spanned 25 years. I joined NAB in 1994 as a trainee lending officer, progressing to senior leadership positions including State Acquisition Manager, Regional Manager and Executive Manager for the national NAB Retail business.

My previous role was Head of NAB Retail for West Victoria & Tasmania. I was appointed NAB Retail State General Manager SA & NT in May this year.

What have been the highlights of your career to date?

My appointment as NAB Retail State General Manager SA & NT has been the major highlight of my career to date.

I was also a key architect in the build, design and implementation of NAB Retail’s sales leadership and coaching framework, ‘Enable’, which since 2007 has become one of NAB’s key sales leadership & coaching tools for its people.

What are the most rewarding aspects of your role?

It is incredibly rewarding to play a leadership role with an organisation such as NAB, which is currently leading the banking industry with our fairer approach to banking including reducing and removing various credit card and transaction account management fees, offering the most competitive standard variable home loan rate for more than 12 months (since June 2009) and having one of the largest direct charge fee-free ATM networks in the country.

I enjoy working with my team to provide an improved customer experience including more give, less take for our customers. Helping my team to grow and develop is another area I’m particularly passionate about.

Can you tell us about NAB’s fairer approach to banking?

In September 2009, NAB announced the abolition of many unpopular fees and charges on personal and business transaction accounts and credit cards.

NAB’s commitment to doing the right thing by customers is putting competition and choice back into banking for Australians.

In August this year we had opened 43% more transaction accounts year to date, equating to 261,600 new accounts. Of these accounts, 51% are new-to-NAB customers.

NAB has also offered the lowest standard variable home loan rate of all the major banks since June 2009.

We are attracting more customers than ever before because we are doing the right thing by our customers and for consumers nationally.

What is your vision for NAB Retail in South Australia?

From my discussions with our customers and staff, I believe that South Australia continues to outperform other States in terms of business and consumer confidence and has weathered the recent financial crisis well.

Within NAB, customer satisfaction in South Australia is the strongest in the country.

One of my primary goals is to continue improving the NAB experience for new and existing customers in South Australia, and continue the fight for fairer banking for all Australians.

What are some things that South Australians might not know about NAB?

NAB has a history of more than 150 years in South Australia.

Our first South Australian branch opened in Burra in 1858 and we now have more than 800 staff across the state.

We have 55 NAB outlets, including branches, business banking centres, kiosks and agencies in metropolitan and regional areas.

We have a wide variety of specialists who can cover the needs of any customer, from day to day transactional banking through to complex business needs and wealth management advice.

We also have a team of mobile bankers who can provide help, guidance and advice to customers wherever they choose, such as their home or place of work.

At NAB we believe that supporting our customers extends to supporting the communities in which they live and work. We have a strong focus on being part of the South Australian community.

At a national level this includes sponsorships with the AFL, Australian Ballet, the Ovarian Cancer Research Foundation and Lions Youth of the Year.

In South Australia we have supported the Julian Burton Burns Trust, Port Power, Bedford, The Royal Flying Doctor Service, Royal Society for the Blind SA and Little Heroes, just to a name a few.

We also have a women’s group, women@nab, which supports a range of charities including Good Beginnings and Catherine House.

What is the NAB Staff Volunteer Program?

NAB supports volunteering in the South Australian community through our staff volunteer program. This provides two days of paid volunteer leave each year for any staff member wanting to undertake voluntary work for not-for-profit  organisations.

In 2010, NAB SA staff have distributed food for welfare agencies, assisted with conservation projects, knitted blankets for children in developing countries, raised money for the Ovarian Cancer Research Fund and undertaken a range of other charitable activities.

What is NAB’s employment philosophy?

NAB aims to be an employer of choice for South Australians.

We have a strong focus on workplace diversity and family friendly policies that create a supportive environment for our staff.

NAB offers 12 weeks of paid parental leave to primary carers as well as flexible work options such as the ability to work part time, compressed work weeks, job sharing, telecommuting, parental leave and flexible start and finish times.

What do you enjoy doing in your spare time?

My wife Julie and I are keen bushwalkers. Given we have recently moved to South Australia we are now getting out and exploring what is a truly beautiful state. We also enjoy walking our Labrador and have already experienced some of the beautiful beaches and coastline that South Australia has to offer.

Adelaide Office

Level 1
136 Greenhill Road Unley
South Australia 5061

P 08 8300 0000
F 08 8300 0001



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