Ian Campbell is Managing Director of KeyInvest

Tell us about your career and how it led to KeyInvest.

I joined KeyInvest Ltd in 2004 and was appointed Managing Director in 2006.

KeyInvest now has several divisions, including financial services, mortgage broking, investment and funeral bonds and a growing portfolio of retirement villages across Australia.

Prior to joining KeyInvest I was a senior bank executive and in the 1990s co-founded and operated two national non-bank home loan companies.

One of these companies developed Australia’s first internet delivered home loan (‘eloan’) and was later sold to a Murdoch entity.

I have held positions on the boards of a number of private companies and a charitable organization as well as at KeyInvest Ltd and am a Fellow of the Australian Institute of Company Directors (AICD) and CPA Australia. I completed a Bachelor of Business from the University of South Australia and an MBA from the University of Adelaide.

What have been the highlights of your career to date?

I particularly enjoy working in financial services and my journey to date has provided me the opportunity to work with a number of differing financial services businesses.

The satisfaction associated with helping to build these companies and seeing them succeed is unbeatable and gives me the energy and drive to continue.

I am very excited about the opportunity to do special things in the Retirement Living space too and the prospect of caring for retirees in every aspect of their lives, not just the provision of an attractive living environment.

What are the most rewarding aspects of your role?

For me, the most rewarding aspect is building successful businesses by building successful teams of people and with and through that team, recognising and capitalising on the opportunities that fit our strategic goals.

What is your growth strategy for the lending services business?

KeyInvest’s recent acquisition of a mortgage aggregation company, FirstRock, has expanded our presence and offering in every mainland State, and we are now one of Australia’s Top 10 finance and mortgage brokers by size.

We have an Australia-wide network of around 90 consultants specialising in sourcing finance options for owner/occupiers, investors, commercial transactions and commercial leasing.

We are continuing to look for other acquisition opportunities and to build and improve on our product service offering.

Are you planning any new retirement living developments?

KeyInvest will boost its total retirement living portfolio to nearly 500 retirement homes in seven locations within the next 4 years without any new acquisitions.

KeyInvest is currently in the early process of constructing 83 units in Woodside and 88 units in Horsham. Aside from these two existing developments, and our existing portfolio, we are looking at a number of other opportunities in South Australia and interstate.

We are focussing on raising the sustainability bar within the retirement living industry by creating high quality environmentally friendly designs and will soon make some announcements to the market about our initiatives in this space.

What trends are driving retirement living in SA?

Strong demand from today’s ageing population will soak up large numbers of retirement units squashed onto the edge of subdivisions. We want to create more special living environments than that.

We believe that retirement from work doesn’t mean retirement from your local community. The opportunity to live in a low density environment that is within close proximity to local transport, health facilities and other attractions is an increasingly important consideration in retirement living.

The ability to support our residents in every aspect of their lives is a role we feel we can increasingly fill.

Which states are showing the strongest growth for KeyInvest?

South Australiahas been our home since 1878 and continues to demonstrate solid growth.

KeyInvest’s Financial Services division is also driving significant expansion into Queensland, adding to our footprint in New South Wales, Victoria and Western Australia and building on the strong local presence.

Do you believe South Australia has a good saving mentality?

No, I don’t believe South Australians (or Australians generally) have a long term saving approach.

Access to easy credit has encouraged many of us to “buy now - worry later”. Financial futures are at risk and many individuals have been left unprepared for life’s events.

Thankfully, the Global Financial Crisis has drawn attention to the necessity for saving and debt reduction and nest eggs outside of superannuation.

While we all save to various degrees through superannuation contributions, many people forget that retirement is only one of life’s events.

Education, weddings, marriage, house deposits, sickness and wealth creation are events that need to be provided for, preferably without creating debt.

At KeyInvest, we want to spread the message that this can be done effectively through our long term savings products.

What do you enjoy doing in your spare time?

I enjoy anything competitive - and still play a reasonable amount of tennis. My three children are also very active in this regard and I am fortunate to be involved in their sporting endeavours in various capacities. It is just a great release and another aspect of working as a team

Adelaide Office

Level 1
136 Greenhill Road Unley
South Australia 5061

P 08 8300 0000
F 08 8300 0001



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