Australia’s first ever opal delegation recently attended the 2011 China International Jewellery Fair (Beijing) and the China International Gold, Jewellery and Gem Fair (Shanghai).
The delegation, hosted by Business SA and South Australia’s Department for Manufacturing, Innovation, Trade, Resources and Energy (DMITRE), consisted of six opal suppliers, predominantly from Coober Pedy, South Australia, who showcased some of South Australia’s finest opals.
The Australian delegation conducted daily Australian Opal Education Sessions in Beijing, where some of South Australia’s top Opal experts provided the Chinese audience with an overview of the Australian opal industry; opal variations; an understanding of Australian opal regions, specifically to South Australia; opal mining and opal appreciation.
The sessions were supported by Her Excellency Ambassador Frances Adamson, Australia’s Ambassador to China, and provided great publicity with strong media coverage, as well as constant traffic through to the Australian opal stand.
The mission proved a success with South Australian exhibitors making sales and connections with key Chinese buyers.
The delegation then continued through to Shanghai to attend the China International Gold, Jewellery and Gem Fair.
Business SA Chief Executive Officer, Peter Vaughan, said that the trip provided a valuable opportunity for local suppliers.
“These two Fairs provide an outstanding opportunity for local businesses to showcase their opals to a significant number of overseas buyers under the one roof.
“As we look to encourage more local businesses to enter export markets throughout the world, these trade missions provide valuable assistance in exploring viable exporting opportunities.”
The China International Jewellery Fair was held in Beijing from 23 – 27 November with over 2000 exhibitors in attendance.
The China International Gold, Jewellery and Gem Fair was held in Shanghai from 2 – 5 December, which has in the past, has attracted over 9,300 local and overseas buyers and 295 exhibitors.