Want to get your business to the top of Google? Keep reading.
When people want to find out about a new product, company or service these days, they typically go online and start with a search in a search engine. Research shows that around 93 percent of online experiences begin with a search engine like Google, Yahoo! or Bing. It’s rare for users to know exactly what they want. They may have an idea, but they need a search engine to guide them. And that's why it's important that your business figures prominently in search engines for keyword combinations that consumers use to learn about your products and services.
This video was delivered as an interactive workshop on Tuesday 21 June 2022.
In this workshop, the South Australian Business Chamber's digital transformation lead Clayton Wehner will provide you with practical advice about how you can take your business to the top of Google, the undisputed 'king of the search engines'. The seminar will cover both 'search engine optimisation' (SEO), which aims capture top rankings in the organic (unpaid) search results, as well as 'search engine marketing' (SEM) and the use of paid Google Ads. You'll go home with a series of clear, actionable tasks that will help improve your search engine rankings and make your website more prominent online.
